Your commercial should be 20-40 seconds and capture the essence of your business – how your product/service meets a need, and motivate someone to want to buy it. It MUST be posted on You Tube (not private).
Use your smartphone, a collection of photos, We Video, IMovie, a video camera, or another form of media to create at least a 30 second “commercial”.
Make sure your commercial tells a story about the problem and how your product/service solves this problem. Make it appeal to emotion.
o Pick one word that appeals to the overall value proposition
o Shoot scenes that directly convey strong emotions of that value proposition
o Only narrate if necessary – appeal to the emotions, not data
Any music should come from www.freemusicarchive.org so that there is no problem with commercial licensing once it is put up on YouTube.
Storyboarding what you want to film before filming is a great way to make sure your commercial portrays the message you are trying to create. For example, check out this VW Commercial made from a storyboard.
Other great tips for making a great videos: